Assignment 6 Essay Example | Topics and Well Written Essays - 750 words

Assignment 6 - Essay Exampleand Czech Republic, especially reinforced after 1993 (U.S. Department of State, July 2009). Since Steve proposes to set up Pizza outlets at Czech, he must(prenominal) address issues related to their eating habits, and factors that would affect the customer services-Czechs are primarily meat eaters pork, beef cattle and chicken based dishes are popular. Goose, rabbit, duck are found in many common dishes. umteen of Europes popular cakes and pastries check a Czech origin. From a market perspective, Chicago trend Pizza would have to be positioned against the Czechs popular fried cheese.The cultural differences between U.S. and Czechs are addressable, and should not unduly hamper Steves traffic prospects. As a marketing strategy, Steve may wish to explore a few possibilities, such as, to deliverThe primary economical advantage to Steve would be the lower wage expectations by Czechs. Hofstedes four dimension indices (http//www.geert-hofstede.com/) disso lve be dropd to evaluate the business climate at Czech-Power Distance superpower (PDI) This represents the extent to which inequality in society is endorsed by people. The PDI of Czech is 57, as against the U.S. which is 40. Steve can therefore substance abuse his positional power, and expect Czech employees to be more subservient than the U.S. counterparts. laissez faire (IDV) This repr... As a marketing strategy, Steve may wish to explore a few possibilities, such as, to provideCombo flavors - Chicago style pizza with Czech fried cheese.Differential discount pricing for kids and generation-next, targeting young adults.Weekend packages for families with ambience as near as Czech cottages and summer houses.Sober, but caring hospitality.Q.2 What comparative advantages exist in the Czech Can Steve take advantage of theseThe primary economical advantage to Steve would be the lower wage expectations by Czechs. Hofstedes four dimension indices (http//www.geert-hofstede.com/) can be us ed to evaluate the business climate at Czech-Power Distance Index (PDI) This represents the extent to which inequality in society is endorsed by people. The PDI of Czech is 57, as against the U.S. which is 40. Steve can therefore use his positional power, and expect Czech employees to be more subservient than the U.S. counterparts.Individualism (IDV) This represents the extent to which individuals are knit into tight groups, including extended family. A lower office indicates tight grouping, whereas, high index reflects individualism. As against Czechs index of 58, the U.S. stands at 91. This means that relatively Czechs are more group (as tumesce as, family) oriented. Steve can use this fact to market group discount pricing strategies on eateries. Steve should also use the advantage of knowing Czech culture for better market strategy.Masculinity (MAS) A higher index means assertive (masculine) behavior versus a lower index which indicates caring (feminine) traits. As against Cze chs index of 57, the U.S. stands at 62. Although this is a marginal difference, yet it does indicate that Czechs would expect a